Based in Chicago, IL. Educated in Bloomington, IN. Cowgirl phase in Dallas, TX.

Margaret Aprison is a data-driven communications strategist and operations leader passionate about uncovering insights that move brands forward. With over 15 years in social media, digital analytics, and communications, she specializes in transforming messy data into meaningful, actionable narratives.

Currently based in Chicago, Margaret serves as Vice President of Analytics at Weber Shandwick, where she leads the agency’s Analytics & Intelligence team. In this role, she supports client insight creation, oversees social/digital execution, manages project staffing and scopes, and coordinates communication with internal stakeholders.

Before joining Weber Shandwick in 2022, Margaret built a robust career across sectors, including roles at The Boeing Company and top PR/ad agencies such as Golin, Ogilvy, and Y&R. Her client work spans aviation, tech, education, regulated industries, CPG, B2B, and nonprofit STEM programs at NPR.

She earned her B.A. in Telecommunications with a minor in Psychology from Indiana University. What began as a social media internship evolved into a successful career as a strategic leader. She continues to hone her expertise in AI integration, analytics enablement, and digital communications.

A self-described "data nerd" and dog enthusiast, Margaret believes “everyone can learn from data and insights,” a conviction she brings to every team she leads.